It is on aesthetic, design and performance criteria that the Mercedes GLA SUVwas voted the most beautiful car of the year by internet users. Enough to resonate with the slogan of the German manufacturer: “The best or nothing”. With its powerful lines and its flirtatious side, the designers got it right: the recipe is seductive. In place behind their keyboard since December 3, 100,000 voters have, as every year for 36 years, gradually eliminated the various contenders for the beauty contest where design and aesthetics are the major criteria. It must be said that the aesthetic dimension represents 80% of the act of buying a car. This is why builders invest a lot in design offices. And it was mercilessly that the voters placed the three-branched brand in pole position, ahead of the electric Opel Mokka-e and Mazda MX-30.
MERCEDES GLA: LUXURY SUV
Beaten on the edge in the final, the Mazda MX-30 (39.27%) took second place on the podium. The Opel Mokka-e, Honda e and Skoda Enyaq IV also narrowly missed the crown. Rémi Depoix, founding president of the International Automobile Festival explained the choice of the Mercedes GLA: “The car is elegant. Its lines are pure and balanced. We see a massive crush of Internet users, which confirms the growing interest of consumers for SUVs visit faragomotors.net. And not just any high-profile car: a luxury SUV that foreshadows the trends to come. There is nothing revolutionary about the recipe in the general silhouette. But a careful treatment of the details which highlight the sporting aspect and affirms the personality with the two bosses on the hood, the openwork bar of the grille, the large wheels with rims with a black background have their effect. Over the past ten years, Mercedes has revolutionized its style. Customers all over the world are succumbing: the brand has rejuvenated its image and its sales have grown in almost all markets. In France, the success of the current GLA is clear: sales increased by + 52%. And all this thanks to its aesthetics which, as the results of the election for the most beautiful car of the year prove, appeals to a large audience. Mercedes managed a nice operation. While the previous version of the GLA did not exceed 140,000 annual sales, the In France, the success of the current GLA is clear: sales increased by + 52%. And all this thanks to its aesthetics which, as the results of the election for the most beautiful car of the year prove, appeals to a large audience. Mercedes managed a nice operation. While the previous version of the GLA did not exceed 140,000 annual sales, the In France, the success of the current GLA is clear: sales increased by + 52%. And all this thanks to its aesthetics which, as the results of the election for the most beautiful car of the year prove, appeals to a large audience. Mercedes managed a nice operation. While the previous version of the GLA did not exceed 140,000 annual sales, thenew GLA seems set to burst through this glass ceiling.
A DIGITAL EXPERIENCE
Because of the health crisis, the International Automobile Festival had to reinvent itself digitally. And it was by virtually exhibiting concept cars, supercars, exceptional cars, but also the “Most beautiful car of the year 2021”, that the public was able to get their idea and vote. A digital approach supported by builders and designers. Fifteen other awards were given: the DS Aero Sport Lounge won the title of the most beautiful concept car, the Audi Q4 sportback e-tron concept that of the most beautiful show car and the Mercedes-Benz Vision AVTR that of the most beautiful. futuristic car. The title of the most beautiful interior of the year was awarded to the Honda e. Finally, a special jury prize was awarded to the automotive players involved in the fight and research against Covid.