Are you having any trouble with local SEO? Getting no results from an SEO strategy based on local marketing is also big trouble. If you are going through this trouble, then it means you need assistance to make your local SEO plan better.
We all know why local targeting is important. After Covid-19 every brand, no matter if it is international or local, started targeting local audiences. Location-based marketing is not only for small businesses. Even some big brands are trying hands-on local SEO. Simple techniques can work if you want local traffic, leads, and conversions. But sometimes you need to be a little bit advanced in search engine optimization. So here we are with a few tips and tricks for local SEO services.
#1. Be Local, Sound Vocal
You are targeting the local audience, but you sound like a non-local brand. It is a really big problem. Many brands have seen this issue. Because the local audience will consider you only if you sound exactly like them. Following are some ways to sound more local.
Cover Local Topics & Problems
You have to cover local topics in your content. Rebuild your content strategy if you haven’t added any local topics to it. If you can raise local problems and issues of your customers, then it will be a great thing. Your local SEO will work if you have local content.
Feature Local Influential People
To be more local you can feature local people through your brand. But choose people that have some influence in that particular location.
#2. Target Local Audience & Keywords
We have to target local audiences, so we have to target local keywords too. Local SEO strategy must contain the keywords that the local audience is searching on Google and other search engines.
Location-Based Keywords
The best thing to use is the location-based keywords. You have to use location-based keywords in a way that more local customers can be attracted to your products. Location-based keywords have specific location names at the end of a search query.
Target Near Me Keywords
Businesses are getting more traffic with near me keywords. You can easily target these keywords and make use of them.
Separate Pages For Locations
Making separate business pages for different locations is the best idea. It will drive more traffic from multiple locations. A local SEO package must have this strategy.
#3. List Your Business Locally & Globally
The other best thing you have to do is to list your business locally and globally. Yes, you have to list it everywhere but the location of your business should be set to the target location.
Find Local Business Listings
Many local business listings, online directories, and yellow pages are there to help you. You can get more traffic from these business listings.
Google My Business Listing
Talking about business directories and not mentioning Google My Business, is not fair. You must list your business on Google My Business. Try to provide every important information about your business. Contact details, location, opening hours, etc are necessary things to be provided.
#4. Engage With Local Audience
Targeting and engaging, both are different but interrelated aspects. You have to engage with the audience if you want to target them. Local SEO can help you target the audience. But you have to do a lot more things to engage with the audience.
Conduct Contests
Try to conduct some contests for your audience. The more you conduct contests, the more your audience will notice you and engage with you. Try social media platforms to conduct contests or use your platforms like a website or blog.
Leverage Social Media
Social media platforms are always the best option for marketing. You can target a local audience through Facebook, Whatsapp, Instagram, and many other platforms.
#5. Use Advanced Metrics
You need to use some advanced metrics to enhance your local SEO strategy. Every SEO package will not have these advanced features. But you can customize and add it to your SEO package.
Voice Searches
Voice search is the future of SEO. In the next few years, voice searches will grow more. So having a voice SEO plan in your SEO toolkit is also a good thing.
Answer Queries
Search engines will rank websites that can satisfy the user intent. So try to answer as many queries of the customers or visitors.
Rich Snippets
Using rich snippets will help you beat the competition on the search engine result pages (SERPs).
Local SEO is not a big challenge if there is no competition. But competition makes it more complex for some webmasters. The above-mentioned ways can help a lot in improving local SEO ranking for any website. No matter if you are an informative blog or you are a direct eCommerce selling platform, you must have to target local business for more traffic and sales.